Is this what passes for marketing these days?

Palm announced their new logo today and told the press what the new logo "means".  Here's the logo:

And this is what they had to say about what it "means":

"The new Palm says its updated logo reflects the brand equity from the former blue Palm circular medallion. The updated typeface is suggestive of digital content, the company said, and its orange background symbolizes energy."

Almost every company I have been an employee has had this sort of marketing nonesense in their mission statement, rally cry or other propaganda.  Maybe I am the idiot who thinks its mostly bunk.

In other Palm news, it seems that they bought a company for $30 million for their NASDAQ symbol.  Palm used to trade under PLMO, but now they can trade under PALM.  Makes me wonder if there are any Ticker Symbol Squatters?

Comments:

It's funny, because I think that's actually a pretty straightforward explanation of the logo, and I think it's a decent logo as well. The first 3 things I thought when I saw it were 1) "Hmm, that looks like the old blue Palm logo."
2) "I like the futuristic font."
3) "Hmm, orange. Pretty bright."

wbwither (Posted Saturday, July 16, 2005 )

It's a sensible write up but it's been mugged by market speak and/or a designer who is too full of themself.

It should read more like "Keeps the already established medallion imagery but updates it to feature a new, digital style, font. Also emphasizes energy and dynamic aspects of the company more with a lively orange background."

Then it would have been more honest.

Gregory (Posted Tuesday, July 26, 2005 )


 



 
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